It's easy to believe that spontaneity equals freedom, and routine equals monotony. Who knows you left the hospital or someone else's private practice because you wanted to be "free".
However, I know from experience that this couldn't be further from the truth. In reality, the presence of a well-structured routine is the key for personal and professional success, particularly in the field of medical aesthetics. Without it, you are wasting precious time and resources.
Creating a Successful Routine in Your Medical Aesthetics Practice
Establishing a routine in your medical aesthetics practice requires careful planning and a thorough understanding of your business's inner workings. Here are some tips to get you started:
1. Prioritize Tasks: Not all tasks are created equal. Identify those that directly impact your practice's growth and profitability. These should take precedence in your daily routine. For example if you are a solo practitioner and you don't yet have front desk staff you should be setting aside daily time to chart, to respond to inquiries (schedule this 3 times a day if you can), and engage with your ideal clients on social media.
2. Develop a Schedule: Once you've identified your key tasks, create a daily, weekly, and monthly schedule. Be sure to allow for flexibility to accommodate emergencies or unexpected events.
3. Automate and Delegate: Consider using technology to automate repetitive tasks. Likewise, delegate tasks that don't require your specific expertise. This will free up more of your time to focus on core responsibilities. For example, you may decide that drawing up drugs at the beginning of the day are not the best use of your time. You can legally use a Medical Assistant in many states to prepare rooms, draw up medications, take medical history etc. Do refer to your state guidelines.
4. Consistency is Key: The effectiveness of a routine lies in its consistency. Stick to your established routine as closely as possible, even when it feels challenging. Over time, these actions will become second nature.
5. Review and Adjust: Regularly review your routine to ensure it's still serving your practice effectively. I recommend doing a monthly review so that you have data to see what is working and what is not. Don't be afraid to make adjustments as necessary. Remember, the goal is to create a routine that supports your practice's growth and your personal well-being.
So, while spontaneity has its place, a well-crafted routine is the make or break of your practice's success. By incorporating structure into your daily life and your medical aesthetics practice, you are investing in a more efficient, productive, and fulfilling future.
Leslie Tracey is a national speaker, business faculty for Galderma, “Diamond Hands” business podcast host and Founder and Partner of 2 privately held companies Tracey Donavan Insurance & Retirement Services and Diamond Hands Media LLC. She is a sought-after speaker at medical aesthetic conferences nationwide on business topics from leading a team to considerations women business owners face when planning for retirement.
Her media company Diamond Hands Media has done video work with multi-million-dollar international brands such as Alumier MD, Benev, Lumisque, Aesthetic Record and more.